Vinification is the process that transforms the grapes into wine. The process of vinification differ from region to region, financial state of the winery and the grape types. The harvesting time and the type of oak used for aging are based on the region in which the wine grapes are grown.

Wine making process involves the following stages:

  • The first step in wine making process is Harvesting or Picking. Grapes should be harvested at the right time in order to make good wine. Harvesting can be done either mechanically or by hand.
  • The process of separating the grapes from the stems and cluster parts is called Destemming. Some of the wine makers keep some fragments of the stem to increase the wine tannin.
  • After destemming the grapes are crushed to extract the juice from the skin. This is done before the fermentation process begins. In the olden days bare feet is used to extract the grape juice, now a day machines like crushers are used.
  • Separation of grape juice and the skin is named as pressing. After crushing the grape juice will flow freely, selected wineries use pressers to make sure maximum juice is released.
  • Once the grapes are pressed they are introduced into the process of fermentation. During this process the grape juice are converted into alcoholic beverage. The yeast interacts with the sugar in the grape juice and converts them into ethanol and carbon dioxide.
  • Once the wine is purified and refined, they are preserved with sulfur dioxide or potassium sorbate. During the natural process of fermentation a minimum amount of sulfites are produced, but more is added for the use of commercial preservation.
  • Wines are aged for a particular amount of time to get more welcoming wine. Once after purification, the wines are moved to wooden barrels for aging. Metal vats, concrete vats and glass carboys are also used in some cases to increase the flavor.
  • After aging, the wines are bottled. During the process of bottling a final dose of sulfite is added to the wine to prevent it from uninvited fermentation in the bottle. The bottles are then sealed with cork and screw caps.
A bottle of Armand de Brignac Champagne
Earlier this year Moët Hennessy bought a 50% stake in luxury Champagne brand Armand de Brignac

Moët Hennessy bounced back from the impact of COVID-19 with a 36% sales hike in the first three months of 2021

The post Champagne and Cognac sales grow for LVMH in 2021 appeared first on Decanter.


A bottle of Armand de Brignac Champagne
Earlier this year Moët Hennessy bought a 50% stake in luxury Champagne brand Armand de Brignac

Moët Hennessy bounced back from the impact of COVID-19 with a 36% sales hike in the first three months of 2021

The post Champagne and Cognac sales grow for LVMH in 2021 appeared first on Decanter.

A bottle of Armand de Brignac Champagne
Earlier this year Moët Hennessy bought a 50% stake in luxury Champagne brand Armand de Brignac

The strong performance from the wine and spirits arm of luxury goods giant LVMH helped its parent company to post first-quarter revenues of just under €14bn, up 30% on last year and 8% higher than the first three months of 2019.

Moët Hennessy’s first-quarter revenues of €1.51bn were 36% higher than the same period in 2020, and 17% up on the first three months of 2019, the company said. That made the wine and spirits division the second-best performer for LVMH, behind Fashion & Leather Goods.

LVMH highlighted ‘good performances’ for its wine and spirits brands in Europe and the US, adding that sales volumes of Hennessy Cognac were 28% higher than in 2020. ‘China, which is the first market to have been affected by the pandemic, experienced a strong rebound,’ LVMH said. ‘Demand in the United States remained robust.’

COVID-19 severely impacted LVMH’s business in 2020: the company’s first-quarter revenues of €10.6bn were down 17% on the same period of 2019, with Moët Hennessy’s sales falling 14% to €1.18bn.

Champagne volumes suffered a ‘significant’ drop in the second quarter of 2020, but rebounded somewhat later in the year, especially in the US.

The year also saw the integration into the business of 2019 acquisitions Château d’Esclans and Château du Galoupet, makers of high-end Provence rosé wine, including d’Esclans’ popular Whispering Angel label.

In February this year, Moët Hennessy bought a 50% stake in luxury Champagne brand Armand de Brignac from rap star and entrepreneur Jay-Z for an undisclosed sum.

The company has taken over global distribution for the Champagne, also known as ‘Ace of Spades’ and famed for its metallic bottles, pewter labels and high price-tags.

Moët Hennessy owns a formidable roster of Champagne, wine and spirits brands, including Moët & Chandon, Ruinart, Krug, Château d’Yquem, Cloudy Bay, Clos des Lambrays, Glenmorangie and Ardbeg.

The post Champagne and Cognac sales grow for LVMH in 2021 appeared first on Decanter.


Read full article on decanter.com


Each wine is unique. Soil, weather, geology, varietals, and the style of wine making, are all decisive yet variable factors that give each wine a unique character.
Each wine is unique. Soil, weather, geology, varietals, and the style of wine making, are all decisive yet variable factors that give each wine a unique character.
Winemakers all over the world are combining wine making traditions of millennia with innovative approaches and ideas, to address consumer demand for high quality products and a sustainable and healthy lifestyle.
Winemakers all over the world are combining wine making traditions of millennia with innovative approaches and ideas, to address consumer demand for high quality products and a sustainable and healthy lifestyle.

Laurel Gray Vineyards

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