Vinification is the process that transforms the grapes into wine. The process of vinification differ from region to region, financial state of the winery and the grape types. The harvesting time and the type of oak used for aging are based on the region in which the wine grapes are grown.

Wine making process involves the following stages:

  • The first step in wine making process is Harvesting or Picking. Grapes should be harvested at the right time in order to make good wine. Harvesting can be done either mechanically or by hand.
  • The process of separating the grapes from the stems and cluster parts is called Destemming. Some of the wine makers keep some fragments of the stem to increase the wine tannin.
  • After destemming the grapes are crushed to extract the juice from the skin. This is done before the fermentation process begins. In the olden days bare feet is used to extract the grape juice, now a day machines like crushers are used.
  • Separation of grape juice and the skin is named as pressing. After crushing the grape juice will flow freely, selected wineries use pressers to make sure maximum juice is released.
  • Once the grapes are pressed they are introduced into the process of fermentation. During this process the grape juice are converted into alcoholic beverage. The yeast interacts with the sugar in the grape juice and converts them into ethanol and carbon dioxide.
  • Once the wine is purified and refined, they are preserved with sulfur dioxide or potassium sorbate. During the natural process of fermentation a minimum amount of sulfites are produced, but more is added for the use of commercial preservation.
  • Wines are aged for a particular amount of time to get more welcoming wine. Once after purification, the wines are moved to wooden barrels for aging. Metal vats, concrete vats and glass carboys are also used in some cases to increase the flavor.
  • After aging, the wines are bottled. During the process of bottling a final dose of sulfite is added to the wine to prevent it from uninvited fermentation in the bottle. The bottles are then sealed with cork and screw caps.

Majestic Wine has reported a sales rise in the key Christmas period, but sales grew at a slower pace than last year in another sign of intense competition from own-label brands at supermarkets and discounters, including Aldi and Lidl, as well as pressure on household budgets.

Majestic Wine store

Christmas sales figures start to emerge...

The post Majestic Wine Christmas sales rise appeared first on Decanter.


Majestic Wine has reported a sales rise in the key Christmas period, but sales grew at a slower pace than last year in another sign of intense competition from own-label brands at supermarkets and discounters, including Aldi and Lidl, as well as pressure on household budgets.

Majestic Wine store

Christmas sales figures start to emerge...

The post Majestic Wine Christmas sales rise appeared first on Decanter.

Majestic Wine has reported a sales rise in the key Christmas period, but sales grew at a slower pace than last year in another sign of intense competition from own-label brands at supermarkets and discounters, including Aldi and Lidl, as well as pressure on household budgets.

Majestic Wine store

Majestic Wine said today (9 January) that sales rose by 3.2% in the 10 weeks to 1 January versus the same period of last year.

Gross profit margin remained flat versus the previous year.

The wine retailer’s share price initially dipped on the London stock exchange, suggesting some investors were underwhelmed by the figures. Majestic reported its ‘biggest ever’ Christmas sales in 2016.

But, Majestic’s CEO, Rowan Gormley, said that the team had ‘performed brilliantly’ during the period in order to maintain profit margins and grow sales in a tough environment.

He added that Majestic, which records 30% of its annual sales during the Christmas season, remained on-track to meet full-year expectations.

Retail sales figures for the Christmas period have only just begun to filter out in the UK.

Premium wines sold under supermarket own-label brands appeared to have done well.

It was a record Christmas at the tills for the grocery market, according to Kantar Worldpanel data covering the 12 weeks to 1 January.

It said, ‘Thanks to continued investment in premium own label brands across the major retailers in 2016, such products finished the year with record 12 week sales of almost one billion pounds.

‘Top tier lines including own label fresh and smoked fish, cooked meats such as ham, and wine performed particularly well.’

Discount stores Aldi and Lidl continued to put pressure on traditional retailers in both food and wine.

Aldi said last week that it sold 6.8 million bottles of wine in December 2017, helping the group to its biggest Christmas sales so far in the UK. It plans to expand from its current 762 stores to 1000 stores in the UK by 2022.

The post Majestic Wine Christmas sales rise appeared first on Decanter.


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Each wine is unique. Soil, weather, geology, varietals, and the style of wine making, are all decisive yet variable factors that give each wine a unique character.
Each wine is unique. Soil, weather, geology, varietals, and the style of wine making, are all decisive yet variable factors that give each wine a unique character.
Winemakers all over the world are combining wine making traditions of millennia with innovative approaches and ideas, to address consumer demand for high quality products and a sustainable and healthy lifestyle.
Winemakers all over the world are combining wine making traditions of millennia with innovative approaches and ideas, to address consumer demand for high quality products and a sustainable and healthy lifestyle.